Alfredo BeltránContact
start@alfredobeltran.com
Alfredo Beltrán smiling in a bright office, in a navy blazer and white shirt

Alfredo Beltrán

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Product developmentU.S. operationsAI automation

Entrepreneur in CaliforniaI take part in carrying it out

01 / 03 · Product development

Product development

I help manufacturers decide what to build and take it to production and the market: requirements, technical decisions, suppliers and launch. The products of Boneless Grills, the company I run, are the real example.

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Render of Boneless Grills’ electronic gas valve: a black control box with a brass fitting and an RJ-type connector
Electronic gas valve for grills · official Boneless Grills render

A real product: TempPro, by Boneless Grills

  1. The object: a flat controller with its connection edge.
  2. The screen: the temperature graph of each probe.
  3. At rest: the home screen up, the connection edge to the front.

Approximate 3D model of the exterior, built from official photos · no CAD drawings

TempPro's main screen with the grill temperature, one probe in use and the timers

From the object to the system that makes it work

We develop the complete product: electronics, enclosure and controls, software and interface, communication with other devices, and a backend with an API. We also design the technical-service back office and the data collection for warranties and usage statistics. The team, the deliverables and the budget are set for each project.

  1. 01Electronics
  2. 02Enclosure, buttons and look
  3. 03Firmware and software
  4. 04Interface
  5. 05Communications
  6. 06Server and API
  7. 07Technical service

TempPro, up close · pick a screen

  • 7-inch colour screen
  • One grill probe and three food probes
  • Timers on the screen itself

The products are the work of the Boneless Grills team. My role is to run the company and its product decisions. Features as published by Boneless Grills. bonelessgrills.com (opens in a new tab)

02 / 03U.S. operations

U.S.operations

I work with foreign companies that want to sell or operate in any U.S. state: checking whether it makes sense, adapting the product, organising import, logistics and after-sales, and piloting a channel before growing.

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Example: the logistics of one order, one kind of operation among many

  1. Set up: the U.S. company, its warehouse and your team take their places.
  2. Connect: a supplier stocks the warehouse and the delivery route opens.
  3. Delivered and checked. The van is back, ready for the next order.

Illustrative model · not client work

Hypothetical example · fictitious manufacturer and product

A fictitious European manufacturer sells an under-sink water filter in Europe, non-electric and without reverse osmosis, and wants to study the United States.

Starting hypothesis for a first pilot, not a proven market: independent installers and kitchen remodelers in Los Angeles and Orange County.

InteractiveSelect a stage to see what it involves, and compare the two channels below.

Seven stages

Validate customer, competition, channel and margin.

Who would buy the filter, against which alternatives, through which channel and with what margin.

Segment, demand, price and unit economics are still missing; without them the next stage does not start.

Compare channel

Who installs
The installer, during the visit
Training
Needed for installers and remodelers
Returns
Go through the installer
Spare parts
Cartridges available to installer and user
What to validate
Whether the margin leaves room for the installer

No budgets or timelines: every real plan is defined with its company. I am not a lawyer or a tax adviser: structure, tax, licences and compliance are decided with competent professionals for the activity and the location. It includes no immigration advice.

What I do in a real project

  • Initial assessment
  • Operational requirements
  • Location and structure criteria
  • Formation, coordinated with professionals
  • Suppliers
  • Warehouse and logistics
  • Budget and phases
  • Launch plan
  • Oversight of the operation
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03 / 03AI automation

AIautomation

I design automations that work by clear rules and leave exceptions and strategy to a person. The main one replays the real flow of ValerIA, Kinfire’s prospecting bot, with fictitious data.

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Real process · fictitious companies, properties and data

ValerIA, Kinfire’s prospecting bot

Kinfire, which I founded, offers outdoor kitchen programmes for hospitality, events, golf clubs, residential communities and corporate spaces. ValerIA finds those businesses, researches them, discards the ones that don’t fit and writes to the people responsible.

One fictitious property that fits, one that is discarded

  1. Research: its website and pictures suggest an outdoor space. It is a hypothesis.
  2. Sending: an email written for that property, within the configured rules.
  3. Result: one property contacted and one discarded, with its reason.

Illustrative replay of the real flow · fictitious companies, properties and data · contacts no one

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start@alfredobeltran.com
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With what you tell me, I’ll suggest a first conversation to understand the project.